Next-generation Sonata, Genesis to feature “Fluidic Precision” design

The success that Hyundai has experienced in recent years owes a lot to the design language called “Fluidic Sculpture.”

Hyundai North America CEO John Krafcik spoke to Automobile magazine recently, telling them that the design process will evolve right alongside the Hyundai lineup in the coming years.

Krafcik spoke specifically about the mature design of the all-new 2013 Santa Fe and also hinted that future cars will follow a design process that folks at Hyundai are calling “Fluidic Precision”.

He went on to say that consumers will get a look at that new design when the new 2014 Sonata is released.

Also in the works for Hyundai is an all-wheel drive version of the next-generation Genesis sedan. There is a chance that particular model will hit auto shows later this year in the form of a concept vehicle.

There is also talk that Hyundai may very well be considering an upgrade of the Genesis coupe so that it will be able to seriously compete with the likes of the BMW 3 Series.

Hyundai have a made a habit of doing things a little different from other automakers. While most tend to maintain a certain level of secrecy about upcoming projects, Hyundai seems to enjoy giving consumers a little glimpse of the future.

That includes the likelihood of a premium crossover added to the lineup, but little chance of a convertible, minivan, or pickup truck being included anytime soon.