SEMA 2012: Hyundai Veloster Velocity
Hyundai Veloster Velocity concept to make its public debuts at the 2012 SEMA!
Concept cars are always a fun way for a carmaker to showcase one of its vehicles, and they don’t come much more fun than the Velocity.
That is Hyundai Motor America’s factory-tuner concept version of the incredibly popular Veloster Turbo sports coupe. The brainchild of the Design and Engineering divisions of Hyundai America Technical Center in Irvine, California, the Velocity will debut at the 2012 SEMA show.
The Veloster Velocity coupe takes all that is great about the 2013 Veloster 3-door coupe and gives it a factory racer design makeover.
The aggressive styling starts from the ground up with 19 x 9.0 inch, HRE lightweight satin-charcoal racing wheels, a lower body kit that looks in danger of touching the road, front and rear brake cooling ducts, lift-reducing rear diffuser, oversized rear wing, and racing graphics.
There is no mistaking that the Velocity is designed for the racetrack, but it retains enough of the original Veloster silhouette to make it look road ready, too.
Chris Chapman, head of Hyundai’s Irvine, California design center said that the inspiration for the Velocity came from taking the strengths of the new Hyundai Veloster to the maximum.
He went on to say that the Velocity design team was given free rein to take the car well beyond normal limitations.
Veloster Velocity video:
Cosworth were responsible for the modifications the 1,6L, direct injection engine that appears in the Veloster concept.
That included the addition of performance pistons, rods, turbocharger, intercooler, intake manifold, intake-charging design, fuel system and engine management. Those changes resulted in an engine that now delivers over 400 horsepower and 350 lb.-ft. of torque.
The Velocity packed on even more muscle thanks to some major suspension and braking modifications. Here’s the full list of the tuning upgrades and styling changes made to the car.
Hyundai Veloster Velocity engine, suspension upgrades
Engine upgrades by Cosworth: Turbo, Intercooler, Pistons, Rods, Intake Manifold, Intake charge design, Fuel system and Engine Management system
Brakes & suspension: Brembo brakes 350x28mm two-piece Rotors and 4-Piston Calipers, high-performance Kumho tires (Ecsta SPT 275/35R19) and monotube dampers and spring kit suplied by Bilstein.
Stay tuned for more Hyundai news from SEMA 2012!