Remodeled Santa Fe SUV Lifts Hyundai’s October Sales in Australia
October turned out to be a very big month for Hyundai Motor Company Australia.
Hyundai accounted for 7,576 of the over 95,000 new vehicles registered across the country. That was enough for a fifth position and a 7.9 percent market share for the period, taking the year-to-date share to 8.3 percent.
Hyundai scored second place in the passenger car sales segment with 6,061 vehicles sold, for a market share of 12.3%. That translates to a 5.4% increase over the same period in 2011.
Once again, Hyundai held of the combined efforts of the Mazda 3 (sedan and hatch combined) at 3,342 units, as well as Toyota HiLux (4×2 and 4×4 combined) at 3,402. The numbers show that confidence in the Hyundai brand is at an all-time high.
The sports segment was also good to Hyundai, with the Veloster holding on to top spot for the ninth consecutive month. The iMax people mover and iLoad also managed to stay at the top in their respective segments. The i20, i30, and ix35 all managed to land in the top 3 in all of their respective segments.
The remodeled Santa Fe SUV also did well, recording its best monthly sales figures since its launch in 2000. Hyundai sold 591 units of the 2013 Santa Fe, for a staggering 40,7 percent increase over the same sales period last year.
Damien Meredith, Director of Sales, Hyundai Motor Company Australia spoke of how well the new Santa Fe has done in a competitive market, both at home and in the US. He also spoke about the success of the Hyundai Veloster, stating that it was very much the right car, in the right place, right now.
The statement was backed up by October 2012 sales figures that the Santa Fe delivered in the US market. Hyundai Motor America revealed that the “2012 Compact CUV of Texas” sold 6,022 units for the month, giving it a 16% increase.
Global sales of Hyundai cars
All in all, Hyundai Motor Company sold 412,189 units worldwide during October 2012, which was an increase over their 361,889 units in 2011. That meant a solid 13.9 percent increase over the previous year.