Revised Front Fascia Styling To Give Hyundai Real Identity
Hyundai has made its design direction pretty clear, yet they are still missing a real identity, particularly in the face.
The company is trying to remedy that with a facial makeover at the hands of their design chief Peter Schreyer.
The goal is also to create a clear distinction between it and sister brand Kia.
Peter Schreyer has been the man behind the design renaissance at Kia since 2006. His concept cars have been particularly stunning, heralding in the tiger nose grille.
Schreyer believes that the grille helped deliver a unique identity to Kia, but the challenge at hand with Hyundai is a little different.
The problem that Schreyer faces with Hyundai begins with the larger product lineup. The pieces of the puzzle are all there, they just need a little re-arranging.
The model ranges will not be split, with both brands expected to continue being sold in the same market segments.
Schreyer was quick to point out that both Hyundai and Kia having cars in the same segment should not be viewed as competition. He sees is as doubling the opportunity, although he does feel there needs to be brand differentiation.
While the design teams of both companies will remain to be separate entities, they will likely share ideas to get a sense of what each of them are up to.
Common bonds can be used to the mutual advantage of each, with differences put in place that will separate the brands and take each one to the next level.