New Hyundai Grandeur/Azera makes its domestic debut

New Hyundai Grandeur (Azera in the U.S.) makes its official Korean debut.

Hyundai has officially commenced the sales of a facelifted Grandeur in its home, South Korean market today. The company held an official press event where it has introduced the facelifted Grandeur sedan to domestic media.

For the 2010 model year, Hyundai Grandeur received a host of styling changes both inside and out. The most noticeable exterior update includes a refreshed front fascia, with an array of subtle styling tweaks.

Styling updates up-front include a pair of re-designed headlamps, new chrome grille with Hyundai logo placed in the middle and sleeker front bumper. At rear, the 2010 Hyundai Grandeur features slightly updated LED tail-lights and redesigned bumper with nicely integrated chrome tail-pipes. A set of re-designed 17-inch alloy-wheels and round up the exterior changes of Hyundai’s updated near-luxury sedan.

Interior of the new Grandeur did not receive any major styling updates. However, the automaker did a upgrade it with Alcantara trimming, which is also found in the higher-end Equus luxury sedan.

Korean media recently reported that Hyundai has signed an advertising agreement with Swarovski AG, the Austrian luxury crystal brand, to set up alliance that will jointly promote the Grandeur sedan and Swarovski’s crystal products in South Korean market.

According to Hyundai, the tie-up is expected to help the company to increase the awareness of the revamped Grandeur among domestic consumers.

At the moment, there are no news whether the updates will also affect the U.S.-market Azera!