New Hyundai brand direction: New Thinking. New Possibilities
Hyundai announces new brand direction and slogan (New Thinking. New Possibilities) at the 2011 North American International Auto Show!
The automobile industry is facing immense competition and an increasing demand for innovative thinking and strategizing. Amidst the rising standards of consumerism, Hyundai Motor Company has come up with a brand new direction at statement.
At the 2011 North American International Auto Show in Detroit, it revealed its new statement “New thinking, New possibilities”. The new concept of the world’s fastest growing automotive company is “Modern Premium”. With the help of imaginative thinking and newer possibilities, Hyundai aims to offer customers enormous value and extraordinary experiences.
In all possible areas of the automobile industry business, Hyundai Motor Company has attained phenomenal growth. As reflected in the statements of Hyundai’s top executives, this automobile brand plans to offer the modern customers cars with modern technology. While they wish to provide unexpected features to their customers, they don’t desire to overload a car with unnecessary technology in the name of luxury and advancement.
Hyundai also desires to offer the sort of pricing that is deemed reasonable by its target audiences. Originally, Hyundai’s premium cars were designed by keeping in mind luxury car audiences. However, the “Modern Premium” concept has been launched to offer luxury at affordable prices.
Hyundai doesn’t just wish to offer cars cost-effectively. Their desire is to make the entire business, operations and services accessible to the modern consumer at an acceptable price. Hyundai has already come out with surprises for their buyers with the “Hyundai Assurance Program” and the 2011 Sonata mid-size sedan that offers a fantastic overall package.
All over, the dynamic designs and the powertrain package have been highly successful. With a revamped concept of luxury at a reasonable price, Hyundai won the hearts of its consumers with the 2011 Genesis luxury sedan. It won the North American Car of the Year award in 2009 thanks to its prized powertrain technology and powerful convenience features.
This spirit has been carried forward by Hyundai Motor Company at the 2011 North American International Auto Show in Detroit with the all-new Veloster 2012. It is a three-door compact coupe that has offered new imagination in the automobile market.
The all-new Veloster offers a third door on the passenger side that facilitates easy rear-seat access. Though it comes in a coupe design, it possesses the functionality of a hatch. In Detroit, Hyundai also showcased its HCD-12 Curb concept vehicle. In addition, the automaker also revealed its global telematics brand called Hyundai Blue Link.
With all these fantastic advances and technological revelations, Hyundai has displayed its capabilities efficiently. Hyundai plans to capture a wider segment of the market share with these superior offerings and buttress its position as a world leader in the automobile industry.