Hyundai Releases Mistra Sedan In China
Hyundai Motor Company launched the Mistra (Mingtu in Chinese) at the Canton Tower in Guangzhou, Guandong, China.
The midsize sedan will only be made available in China and is part of Hyundai’s efforts to become a brand leader in the Chinese market, the largest in the world.
The midsize market was targeted by Hyundai, as it has grown by 30% year on year, a sure sign that this class of car is one that meets the need of the Chinese driver.
Specifically, the Mistra will be marketed to middle class consumers in their 30’s, which is one of the fastest growing consumer segments in China.
Hyundai believes it can perform well in the midsize market by delivering a vehicle that is truly competitive, and which is very well designed.
The fact that the Mistra was made exclusively for the Chinese market almost guarantees that it will make a positive impact in the fast-growing segment.
The all-new Hyundai Mistra comes loaded with high-tech features such as the BlueLink telematics system, power driver’s seat, heated rear seats, TFT-LCD daytime running lights, rear air ventilation, cooled driver’s seat, and more items usually reserved for luxury sedans.
Safety is also observed with the addition of side and curtain airbags, VDC (Vehicle Dynamic Control) and TPMS (Tire Pressure Monitoring System), are also included.
The Mistra includes a best in class powertrain, with a 1.8/2.0 liter engine and 6-speed transmission that delivers power and fuel efficiency.
It also has the distinction of being the largest vehicle in this class, with dimensions of 4,710mm length, overall width of 1,820mm, overall height of 1,470 mm, and wheelbase of 2,770mm.
That all adds up to a car that should be considered the total package, bearing the unmistakable Modern Premium design that Hyundai is quickly becoming known for.
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