Hyundai-Kia (USA) Acquire 25% Market Share In The Sub-Compact Car Segment
Sales of subcompact cars in the US are on the rise, and sales data shows that Hyundai and Kia are back on top in that segment.
It has been 4 months since they last appeared there, and the latest numbers put them ahead of Nissan (and their Versa sub-compact car).
AutoData, a car research company based in the US, delivered a report that showed the Koreans combined for sales of 11,010 subcompact cars in the month of April.
The Hyundai Accent sold 8,208 units, while the Kia Rio chipped in with 2,802 units. The total sales represented an increase of 14.3% year on year, and a 10.3% increase over the numbers posted in March.
The sales numbers are all the more staggering when you consider that they accounted for 25% of the subcompact market share in the US, meaning that 1 in 4 people purchased either a Hyundai or Kia.
The Koreans have seen their market share consistently rise each month since January, where it was set at 19%.
Hyundai has to be particularly pleased with the performance of the Accent.
Both the 4-door sedan and 5-door hatchback models have proven to be a hit with consumers.
Great fuel efficiency (38 mpg), a fair amount of power (137-hp), and a host of safety features – Vehicle Stability Management, Electronic Stability Control and Traction Control System – have helped make it so popular.
A Hyundai spokesman said that the company is delighted with the results, but they are also looking to further increase their market share by creating more new models.