Hyundai Hyper-Matrix video presentation
Hyundai have become somewhat famous for the unique way is which they market and advertise their products.
Their latest creation, the Hyper-Matrix, may be the most bold yet. It is a three sided screen constructed of Styrofoam blocks, all of which can be moved independently to create shapes and movements that seem to come alive.
The blocks can also be used as a massive projection screen, creating a wraparound movie that is breathtaking to say the least.
A video of the Hyundai’s Hyper-Matrix has now made its way online, with the results nothing short of astounding.
The presentation starts simply enough with the wall creating some cool shapes to a haunting musical background. It’s not until the room goes dark and the projections start to come in that you get the full effect of the Hyper-Matrix.
There is a feeling of floating through space before the display is filled with shooting flames that seem to engulf the entire piece.
The flames are quickly douse by a cascading wall of water, only to return as the elements combine to create a vehicle that is then seen tearing through a number of different beautiful landscapes.
The presentation ends with an underwater scene that creates bubbles which seem to pulse and shift into the shape of a car and back again.
The entire presentation is around 6 minutes long and is really a must see, whether you are a fan of Hyundai cars or not. The combination of music and visuals creates a finished article which should one again put Hyundai in the position of being a brand to be reckoned with.