Hyundai Celebrates 30 Years In The United States
Korean automakers were something of an unknown commodity when Hyundai started doing business in the US 30 years ago.
Times have changed, though, and now Hyundai finds themselves as the number 5 automaker in the world, with no less than 14 different vehicles available in the US.
In their 30 years of operations in the US, Hyundai has sold over 10 million units.
They are also a brand that people now routinely recognize and admire, which can be seen by the fact that one of their Super Bowl ads made it to the top of the USA TODAY Ad Meter.
It’s a pretty meteoric rise to fame in such a short period of time.
Large number of Hyundai models available
Dave Zuchowski, president and chief executive officer, Hyundai Motor America, said that the continued success of the company will be a given of they can continue to offer a wide variety of vehicle options to the consumer.
He said that safety, technology, and great design are always going to be important, but says that Hyundai want to deliver vehicles, such as the eco-friendly Ioniq, that can fit into the lifestyles of a wide variety of people.
If you want to take about future mobility centered on the needs of the drive, look no further than the Genesis luxury brand.
The vehicles in this new Hyundai venture will be focused on 4 key elements: athletic elegance in design, human-focused innovation, refined and balanced performance, and a hassle-free experience for the customer.
The aforementioned Ioniq is another Hyundai vehicle that could well push the automaker ahead of the pack.
It will be the first vehicle to offer a trio of electrified powertrains in a single body, with electric, hybrid, and plug-in hybrid models made available.
Fuel economy and stunning design are just two more things that set this one apart from other similar vehicles.
Enhancing the Hyundai brand name
Hyundai is well aware of the importance of building their brand, and they do that through thoughtful marketing campaigns. Their sponsorship of the National Football League helps them generate the same level off excitement about their vehicles as fans get from watching the games.
Hyundai are not just committed to pro sports, though, as they also have a presence in the college ranks, which is where new car owners of the future will come from.
Hyundai also have their name in sports on a global scale, as partnerships with the PGA and FIFA help them reach consumers in every other part of the world where their vehicles are sold.
Mr. Zuchowski has always stressed the importance of a strong performance in the US market. He believes that the best way to do that is by continuing to offer vehicles that fit the highest standards of the modern driver.
That means continuing to innovate in the areas of design, safety, and technology, all of which are important to today’s consumers.
Hyundai models made in the USA
Hyundai started their operations in the US by importing all of their vehicles. They have shown their desire to serve their US customers better by now producing 60% of all vehicles sold in the US in this country.
They have a massive production plant in Montgomery, Alabama, where the Sonata and Elantra are produced.
The Santa Fe Sport will be added into the mix this summer, which will likely mean more jobs, as well as more US-made cars on the market.