Hyundai Announces “Dad’s Sixth Sense”, “Nice” Super Bowl Ads
This coming Super Bowl will represent the seventh consecutive time that Hyundai has chosen to run ads during the big game.
The two ads chosen for Super Bowl XLVIII will be split between the first and fourth quarter of the game.
Hyundai will use a clever approach in their ads as they showcase real life situations that are solved by a Hyundai car.
One of the ads will feature a legendary, but as yet unnamed, comedian placed in a humorous situation that shows of the performance and function of the vehicle.
The second ad will highlight the connection between families, with both spots developed by the INNOCEAN USA ad agency.
Dad’s Sixth Sense
The first of the Super Bowl ads will be a 30-second spot called “Dad’s Sixth Sense” that will run during the first quarter.
The ad highlights the near misses that parents have to face when looking after kids, as well as their parenting ability in steering their kids clear of such disasters.
The ad will be used to showcase the safety features of the new Genesis including features like Automatic Emergency Braking and the Sensory Surround Safety System.
The second spot, which will air in the fourth quarter, is called “Nice” and will feature the refreshed, sporty new Elantra.
The ad tells the story of an up and coming young comedian who gets into a game of compliments with the driver of an identical Elantra.
The ad will show off the cool new style and technology features of the refreshed Elantra.