Brilliant dream: Brilliant Imagination With Keone & Mariel Madrid
Social network sites like Facebook, YouTube, and Tumblr have made it so that videos can quickly go viral and reach millions of people.
Hyundai is jumping on that trend and presenting a series of videos called “Brilliant moments beyond your imagination.”
The videos were released in the early part of 2013, with the hope being that Hyundai’s brand message would reach as many people as possible.
The automaker was well aware that in order for people to start sharing the videos.
They would need to be seeing something very special or just downright bizarre.
Stop motion, which is also sometimes known as stop frame, is an animation technique that makes objects appear to move on their own, even though they are being physically manipulated.
Each frame sees the object moved a tiny fraction, which creates the illusion of movement when each of those frames is pieced together in a continuous sequence.
Smaller objects are usually used for this type of filming, but Hyundai stepped outside the box and used a real vehicle to get the visual they were looking for.
You are probably wondering what it is the cars do in the videos.
They take part in a dance with world famous dancers Keone and Mariel Madrid. Also included is the choreographer for YG and SM Entertainment in Korea.
They include dancers who are very popular on YouTube with their own distinct style of Urban Dance.
There are two different video you can view, called “brilliant dream” and “brilliant moment.”
The idea that Hyundai is trying to convey is their “live brilliant” message. This is done by showcasing brilliant moments that are delivered through emotional dance moves that have a connection to the brand.