Hyundai HCD-14 Concept At Detroit Auto Show

Hyundai Motor America unveils new Genesis concept car (known also as HCD-14) at the 2013 Detroit Auto Show!

Hyundai’s all-new Genesis concept car, which was put on display at the North American International Auto Show in Detroit, reflects the carmaker’s abitious goal of becoming a premium brand.

The carmaker claims that the Genesis concept car, also known as the HCD-14, hints at the design direction Hyundai will be taking with their next-generation rear-wheel drive premium vehicles.

Hyundai designers have given the HCD-14 Genesis a premium, four-door coupe road presence which features a sleek and sporty exterior design.

“Its sleek and lightweight silhouette does not punish the wind, but uses fluidic precision with dramatic surfacing that conveys natural restraint. Laminated and milled-wood detailing delivers a fresh, topographical map-like visual interest throughout the cabin-length center console,” told Christopher Chapman, chief designer of Hyundai Design North America.

At the 2013 Detroit Auto Show, Hyundai has set up a 1,367-square-meter exhibition booth and put on display 19 vehicles, including the current Genesis and Equus luxury sedans, Sonata and Sonata Hybrid, Elantra GT, Santa Fe SUV and many others.

In addition, the South Korean automaker also unveiled its next-generation plug-in hybrid technology developed for midsize cars such as Sonata mid-siz sedan or Kia Optima (Sonata’s sibling model).

Find more details about the all-new Hyundai Genesis Concept here…