Hyundai i-flow hybrid concept car press release and images
Hyundai i-flow concept car made its official debut at the 2010 Geneva Motor Show today. Check out some nice shots and read the official press release from Hyundai:
Making its official world premiere at the 2010 Geneva Auto Show, the Hyundai i-flow concept car carries forward the automaker’s evocative new form language called “fluidic design”. Flowing lines incorporated to the body of the concept car not only create a futuristic shape, but also contribute to exceptional aerodynamics and help to reduce the car’s CO2 output to just 85g/km.
The key factor in delivering such an environmentally-conscious performance is Hyundai’s first-ever diesel hybrid powertrain and application of next-generation technologies and materials developed in conjunction with world’s leading chemical company BASF.
With an overall length of 4.780mm, 1.850mm width, 1.420mm height and a 2.800mm wheelbase, give the i-flow a stance which is more akin to a coupe than a traditional mid-size sedan.
Despite its sporty appearance, the i-flow concept car redefines the perception of space. Fundamental elements, such as the seats and centre console, were crafted for minimal weight and volume using cutting-edge materials from BASF.
Hidden under the sleek bonnet is automaker’s first diesel-electric hybrid powertrain, which mates the all-new two-stage turbocharged 1.7L diesel engine with six-speed dual-clutch transmission and Lithium Ion-Polymer batteries.
According to Hyundai, the i-flow concept car is a test bed for new energy harvesting ideas, ranging from flexible solar panel roofing to a thermo-electric generator which uses exhaust heat to produce power.
The i-flow’s looks and technology point the way to a new D-segment family car which Hyundai plans to launch in Europe. Reportedly, the all-new D-segment sedan is scheduled to make its official premiere in early 2011. It is expected to share core technologies with 2011 Hyundai Sonata.
Hyundai i-flow gallery:

March 3rd, 2010 at 9:54 pm
Wow!! Hyundai dis is absolutely hot!! I neva xpectd it to look so stunning bcos d renderings looked a lil doubtfull,its also better looking than mercs f800 style concept
March 3rd, 2010 at 10:25 pm
very nice!!
a couple more pics here for everyone viewing.. i like the view from back where all is lit up:
http://www.caradvice.com.au/59394/hyundai-i-flow-%e2%80%93-geneva-2010/
March 3rd, 2010 at 11:11 pm
Are you kidding me. This thing is hideous. Theres way too much going on. Its like they overdone everything. I choose the new Sonata styling over this any day. Its like they used fluidic scruture x10 on this car alone. Any wats up with the steering wheel. Everything about this car is ugly.
March 3rd, 2010 at 11:57 pm
@Sam
I really don’t see anything wrong or ugly about the fog lights.
March 4th, 2010 at 12:27 am
Unfortunately, This hyundai i-flow is not hit homerun.
According to Autoblog, many commentors point out it similar with Mazda styling.
Mazda regard as lower grade auto company than hyundai in now.
If Hyundai copied Merceds CLS, it is OK, Merceds is a luxury maker.
However, Mazda style influence is really shame to Hyundai.
According to chief edior of truthaboutcars, “Given the recent improvements in Hyundai’s production car styling, the i-flow concept is something of a look back to the wild “emotion lines” of its late 90s design work. In short, not a step forward. Meanwhile, despite achieving true originality in its ugliness, the i-flow also manages to incorporate the same weird sedan-hatch-coupe packaging as the Opel Flextreme, Mercedes F800 Style, and Subaru Hybrid Tourer. Back to the drawing board!”
http://www.thetruthaboutcars.com/geneva-gallery-hyundai-i-flow-concept/
Not a good feedback.
I think Hyundai need completely redesign of this car.
March 4th, 2010 at 12:30 am
Well this is just a concept so it’s not like it’ll hit dealer lots looking like this.
March 4th, 2010 at 12:35 am
Guys, will you relax? They will fix it. I do have one suggestion for them however.
I think Hyundai has found their signature grille (Hexagon) and they are riding it to the bank. I do think a little Chrome in the Grille is needed, but then again Europeans like to drive cars with cheap looking chromeless exteriors. Yeah this is America=Chromeland.
I think that Grille on the i-flow should be the Company Sedan grille, but it should be chromed-up and Billeted in some spots.
Mazda nor Subaru actually put anything like this into production, and then on top of that the Grille is a Hexagon, and since We Are The Hexagonal Grille Company, then everything that’s a Hyundai should have a hexagon.
I think Variations of hexagons are a hell of a lot better then the Mismatched Hodgepodge of Grille. We are the only company in the industry that cant get its grilles together.
March 4th, 2010 at 12:41 am
Hexagonal grilles in some form needs to be on everything we sell, including Genesis, Equus, etc.
I like Genesis products, but the Grille has to go. The grille reminds me of a Chinese car product personally.
March 4th, 2010 at 2:49 am
@Sam,
It is just a concept car.
Like most car companies the production reality down the line will be much different.
March 4th, 2010 at 4:46 am
Even if its a concept car they shouldnt have made something so ugly. It looks like a deformed version of the 2011 hyundai sonata. The new tucson and sonata looks way better.
March 4th, 2010 at 5:02 am
Yeah you’re correct EH, but remember this is Hyundai. Our concepts make it 70%-80% of the way into production.
The Grille is staying, but I think they will chrome it up a litle bit. The body shape will be same, but the windows, roof, and door panels definately arent going to be on the car or it wouldnt pass the Euro Tests.
March 4th, 2010 at 6:38 am
I’m a Hyundai/Kia fans.
But, Frankly speaking, I disappointed this design.
the rough sketch image was great.
http://www.hyundai-blog.com/wp-content/uploads/2010/02/hyundai-iflow-concept-car.jpg
but, whole concept car is not so great.
Unlike radical designed car from Hyundai california design studio, I like Hyundai’s russelsheim design studio design language. (inspired by far eastern temple. sophisticated and futuristic design. especially, i like hyundai arnejs concept)
but, this thing is a really really mazda looking. it is not a industry leading design. the front is little bit hideous. This is not like previous russelsheim design studio works.
the current YF sonata have ground breaking 4dr coupe style design. it making camry/accord are boring/outdated design. (i still don’t like YF front grill design though, rests are fine)
but, this thing is a 1990s mazda looking.
But, Like truthaboutcar mentioned, Back to the drawing board.
1. This design is inconsistent YF sonata design language.
2. Front is hideous. it looks like a fat version of mazda.
http://www.hyundai-blog.com/wp-content/uploads/2010/03/hyundai-concept-hybrid.jpg
March 4th, 2010 at 6:38 am
I’m a Hyundai/Kia fans.
But, Frankly speaking, I disappointed this design.
the rough sketch image was great.
www.hyundai-blog.com/wp-content/uploads/2010/02/hyundai-iflow-concept-car.jpg
but, whole concept car is not so great.
Unlike radical designed car from Hyundai california design studio, I like Hyundai’s russelsheim design studio design language. (inspired by far eastern temple. sophisticated and futuristic design. especially, i like hyundai arnejs concept)
but, this thing is a really really mazda looking. it is not a industry leading design. the front is little bit hideous. This is not like previous russelsheim design studio works.
the current YF sonata have ground breaking 4dr coupe style design. it making camry/accord are boring/outdated design. (i still don’t like YF front grill design though, rests are fine)
but, this thing is a 1990s mazda looking.
But, Like truthaboutcar mentioned, Back to the drawing board.
1. This design is inconsistent YF sonata design language.
2. Front is hideous. it looks like a fat version of mazda.
March 4th, 2010 at 6:50 am
Back to the current YF’s sleek and sexy, desirable design style.
I thought Russelheim studio designers are genius.
sophisticated and futuristic, harmonious design.
But, this design is worse than unsophisticated american made.
March 4th, 2010 at 9:44 pm
if they were to follow everybodys opinion they wont progress…i mean!!!! how the hell does this look like a mazda!!! wats so wrong about the hex grille nd fluidic sculpture dat evry one sees mazda…i thought this was a fan website!!!huh!!this is original hyundai design.Thomas burkle knows better than to direct a mazda copy…i mean seriously guyzzz how????
March 4th, 2010 at 9:55 pm
I think this i-flow design is absolutly great! I really don’t understand all those negative comments…
March 4th, 2010 at 10:08 pm
nikola,
It depends on how closely you look. As a hint of the overall shape of the i40, it’s great. But closer up, most everything is just way too overdone.
March 4th, 2010 at 11:26 pm
well it’s not actually a suprise it’s overdone because this is a concept car… and if the overall shape of i40 will be 70%-80& percent like this it will be very nice and us Europeans will also get a decent version of the Sonata even though i think the US sonata will still be better looking (i’m very sad that 2011 US sonata won’t come to Europe… it would be very competitive and I think even better looking than passat, insignia, accord, mondeo etc…) well at least we got a nicer version of tucson!
March 5th, 2010 at 12:12 pm
Oh, i change my mind.
After saw i-flow video, i love it.
www.youtube.com/watch?v=WGDrdFuc9lw
by the way, I found some interesting data at cars.com.
According to NHTSA data, Kia and Hyundai are only manufacturer have ‘lowest’ rate of Unintended Acceleration problem.
blogs.cars.com/.a/6a00d83451b3c669e201310f620c9b970c-800wi
blogs.cars.com/kickingtires/2010/03/toyota-not-the-only-automaker-linked-to-unintended-acceleration.html
March 5th, 2010 at 12:19 pm
i still dislike i-flow’s evil looking face though.
March 5th, 2010 at 2:05 pm
Think about this. It seems like Hyundai is becoming like this brand for guys and some gals, but mostly guys. I think what we need is a car with a strong passionate statement, and then a mean look to it.
Its supposed to say aspirational. Its supposed to say I have power, I have pride, I want the “Premiumness”, Im smart, I love fun, I love practicality, becuase like it or not we’re Hyundai and we’re coming up in the world. So forget your badge snobbery, you have to try me out, becuase this ride looks sweet, and buying is smart.
Who knows, in 20 years we could be the brand of choice among Premium brands, and still: affordable, practical, smart, and fun?
March 5th, 2010 at 2:06 pm
I think they should try it and see whre it goes.
March 6th, 2010 at 4:47 pm
I think it is an ‘interesting’ design, and I see where they were trying to go with this. However, concept car or no concept car, this design is a little overdone. Some excellent design cues but the front end could be simplified and smoothed out a bit (the trademark Superman hexagon could be integrated a little nicer) and the tail lip could also be shorted to shorten the rear overhand - this all must my opinion..
A good effort tho but not quite there..
March 11th, 2010 at 5:37 am
Spectacular design. When do we see the wagon, which is supposed to be introduced before saloon in U.K.?
March 11th, 2010 at 3:32 pm
“but, this thing is a really really mazda looking.”…
and Mazda was inspired realy realy by an european design similiar to the Peugeot 308 front nose…who care?
March 13th, 2010 at 12:52 am
Personally I like the “design concept” of this car. To me this is the most unique, an original car Hyundai has put out in years! To me this car (overall) is a cross between the Dodge Intrepid CONCEPT CAR, the 2000 Chevy Camaro, the 4 door Lamborghini 4 door concept car and the Hyundai I-will (or Blue will) electric concept car shown late last year. No body make an interior like this and I’m sure when it gets to the production like it wont look like this either. But the “concept” is awesome. Truly cutting edge… no one can argue with that here. I love the rear doors. If you can fold down the rear seat… (or take it out) you could put very large objects in this car. Even power chairs and wheel chairs. Maybe the Portico will have doors like this. This is real Innovation here in my opinion. I just hope they bring a version to the states too.
March 14th, 2010 at 3:13 am
I own a 2004 tiburon. I love this car. I like the cutting edge design. They were shooting for sporty and aerodynamic with efficiency in the hybred field. I think the car makes a statement. I have owned huyndai’s since 2000. My tiburon has 231,568 miles on it and it gets 27 - 31 miles to the gallon. Prior to this I owned a 2000 elantra and my wife owns a 2005 Santafe. These are the best cars we have ever owned. Huyndai has com a long way since the1988 Huyndai excell that I owned and I love them.
Remember the car will chnge if it goes into production. Huyndai is very good at listening to consumer comments and I am sure they will make appropriate changes. I actually love the drain and would like to see it go to production with very little changes.