Hyundai extends its innovative Assurance Program into 2010!

Hyundai Motor America has announced it is going to extend its popular Assurance Program through 2010. In addition, the company also decided to expand the program by adding a 24-hour Roadside Assistance and America’s Best Warranty to the mix.

The Hyundai Assurance Program was introduced to the US consumers in February last year, with an aim to protect consumers in the uncertain economic environment. The program enabled Hyundai buyers to walk away from a financing obligation when certain adverse life events occur, providing protection from financial shortfalls that arise from vehicle depreciation (negative equity) up to $7.500.

The Assurance Program, which began as a way to lure the consumers back into showrooms, was slated to stay until the end of 2009, but it has proven to be a huge success, so Hyundai decided to extend it until the end of the 2010.

According to several reports, the Assurance Program has helped the Korean automaker increase its sales and acquire larger market share, while other automakers were loosing ground.

According to John Krafcik, the president and CEO of HMA, the Assurance program represents Hyundai’s complete commitment to the customers, with job-loss vehicle return coverage, five years of roadside assistance, and industry-leading 10-year warranty.

“Hyundai Assurance shows that we are doing things a little bit differently at Hyundai, and this is making a difference in our business results. You can expect more of this in 2010, starting with the all-new Tucson and Sonata,” said John Krafcik.

Read the official press release of the 2010 Hyundai Assurance Program, after the jump…

For 2010, Hyundai Assurance coverage includes:

Vehicle Return Program

The Hyundai Assurance vehicle return program, the first of its kind for an automaker in the U.S., returns for 2010. The coverage allows consumers to walk away from a financing obligation when certain adverse life events occur, such as involuntary unemployment, providing protection from financial shortfalls that arise from vehicle depreciation (negative equity) up to $7,500.

Hyundai Assurance will remain standard protection on new vehicles financed or leased from a participating Hyundai dealer, and supplements all existing consumer incentives. The program is available to any consumer, regardless of age, health, employment history or financed amount of the vehicle. The program is complimentary for the first 12 months of the financing or lease date for vehicles financed through any lender and financing source.

Hyundai Roadside AssistanceIf for any reason a new Hyundai becomes disabled, owners have a safety net with five years of 24-hour roadside assistance. Roadside assistance offers drivers peace of mind under the following circumstances:

- Towing for inoperable vehicles, including accidents
- Lock-out assistance
- Change flat tire
- Trip interruption
- Out of gas assistance
- Battery jump starts

America’s Best Warranty

The warranty that changed the industry at its inception in 1999 now headlines a suite of protection programs under the Hyundai Assurance umbrella. America’s Best Warranty is highlighted by a fully transferrable five-year, 60.000 mile new vehicle warranty to repair or replace components manufactured or originally installed by Hyundai that are defective in material or factory workmanship, under normal use and maintenance.

In addition, new Hyundai buyers are covered by ten-year or 100.000-mile powertrain coverage which includes repair or replacement of Hyundai-manufactured or installed powertrain components under normal use and maintenance.

Other coverage includes seven-year, unlimited miles anti-perforation warranty, 12-month, 12.000 mile replacement parts and accessory limited warranty, and 8-year or 80.000 mile federal emission and performance warranty.