Hyundai Genesis Coupe to debut in Forza Motorsport 3 exclusively on Xbox 360.

Racing game enthusiasts will be able to test their driving skills in the Genesis Coupe in “Forza Motorsport 3,” launched in the U.S. on Oct. 27, exclusively on Xbox 360.

“Genesis Coupe’s participation in ‘Forza Motorsport 3′ will raise Hyundai’s awareness with driving enthusiasts and the very important youth segment,” said Joel Ewanick, vice president, Marketing, Hyundai Motor America. “The mission for Genesis Coupe was to create a pure performance car and for it to appear in such a realistic racing simulator is awesome.”

Developed by Turn 10 Studios, “Forza Motorsport 3″ unites the racing game genre where players will live out their dreams behind the wheel of more than 400 of the most-beloved cars, including a roster of Hyundai favorites.

The vehicles can be driven on more than 100 renowned real-world tracks and exotic road courses from around the globe. Breathtaking HD graphics and the most advanced vehicle performance modeling in a video game make “Forza Motorsport 3″ the most realistic racing experience ever. Introducing a host of driving assists and adjustable skill levels, “Forza Motorsport 3″ is a gripping pick-up-and-play experience for racing novices and seasoned pros alike.

Further fueling the imaginations of its evergreen community of painters, tuners and photographers, “Forza Motorsport 3″ features improved customization tools and brand new ways to share creations with the world via Xbox LIVE.

hyundai.jpgPainters and tuners will be able to showcase complete artistic creativity through the celebrated Livery Editor, customize cars with the deep tuning garage, and share their designs in the “Forza Motorsport 3″ Auction House and Storefront.

To celebrate the flourishing “Forza” community, Hyundai will be gifting a free downloadable vehicle package on Xbox LIVE on Nov. 17, 2009. The package will include the Rhys Millen Racing Red Bull Hyundai Genesis Coupe, HKS Genesis Coupe and a one of a kind Genesis Coupe.

The Hyundai Genesis Coupe will also boast its own race series within the Career mode of the game. Hyundai is also developing an online photo and video upload contest for “Forza” gamers who can show off their best in-game photo and video of the Genesis Coupe in action.