Hyundai Genesis Coupe to debut in Forza Motorsport 3
Hyundai Genesis Coupe to debut in Forza Motorsport 3 exclusively on Xbox 360.
Racing game enthusiasts will be able to test their driving skills in the Genesis Coupe in “Forza Motorsport 3,” launched in the U.S. on Oct. 27, exclusively on Xbox 360.
“Genesis Coupe’s participation in ‘Forza Motorsport 3′ will raise Hyundai’s awareness with driving enthusiasts and the very important youth segment,” said Joel Ewanick, vice president, Marketing, Hyundai Motor America. “The mission for Genesis Coupe was to create a pure performance car and for it to appear in such a realistic racing simulator is awesome.”
Developed by Turn 10 Studios, “Forza Motorsport 3″ unites the racing game genre where players will live out their dreams behind the wheel of more than 400 of the most-beloved cars, including a roster of Hyundai favorites.
The vehicles can be driven on more than 100 renowned real-world tracks and exotic road courses from around the globe. Breathtaking HD graphics and the most advanced vehicle performance modeling in a video game make “Forza Motorsport 3″ the most realistic racing experience ever. Introducing a host of driving assists and adjustable skill levels, “Forza Motorsport 3″ is a gripping pick-up-and-play experience for racing novices and seasoned pros alike.
Further fueling the imaginations of its evergreen community of painters, tuners and photographers, “Forza Motorsport 3″ features improved customization tools and brand new ways to share creations with the world via Xbox LIVE.
Painters and tuners will be able to showcase complete artistic creativity through the celebrated Livery Editor, customize cars with the deep tuning garage, and share their designs in the “Forza Motorsport 3″ Auction House and Storefront.
To celebrate the flourishing “Forza” community, Hyundai will be gifting a free downloadable vehicle package on Xbox LIVE on Nov. 17, 2009. The package will include the Rhys Millen Racing Red Bull Hyundai Genesis Coupe, HKS Genesis Coupe and a one of a kind Genesis Coupe.
The Hyundai Genesis Coupe will also boast its own race series within the Career mode of the game. Hyundai is also developing an online photo and video upload contest for “Forza” gamers who can show off their best in-game photo and video of the Genesis Coupe in action.

November 3rd, 2009 at 12:16 am
Hmm…pretty cool…i wonder if the game has an interior view?
November 3rd, 2009 at 5:08 am
That downloading of the Rhys Millen Racing Red Bull Genny a very cool marketing idea and making it free a fantastic way to hit the sweet spot of the target demographic..
Again, job very well done..
November 3rd, 2009 at 9:39 am
Nice news..
November 3rd, 2009 at 1:48 pm
@John, yes it does, it has a cockpit view and you can also see the interior. They’re really an amazing car and an amazing game.
November 3rd, 2009 at 2:24 pm
The Next game will have an Accent and Elantra or Sonata Coupe. Probably, a KIA Forte Koup too: man that thing is sweet. Pictures dont do it justice, Forte Koup looks 100 times better in person.
Our Products coming out will demand them to put these cars in that game. As enthusiasts they will have no choice.
By then at least the Genesis will be in every racing game.
November 3rd, 2009 at 2:37 pm
They need to Direct Inject and Turbo the Genesis Coupe so that Forte can Grow. I say that becuase if they do it now, the Forte Performance will most certainly out strip the Genesis 2.0.
They can use either the 2.4L Engine thats in the Forte as a platform to do it or the Sonata Engine to do it.
Hyundai must add a special order version of the Genesis Coupe in V8 form too.
Or maybe the Company has intentionally planned to have the Genesis coupe 2.0 one day get outperformed by a Hot Forte Variant. If KIA is supposed to be the Performance Brand, then it has to have a more powerful coupe at a value than us. Maybe in 2 years when the Forte Turbos come out the strategy might be, “Well if they wanted a more powerful Genesis then go get the 3.8 or the V8, if you dont want to pay that much then consider Forte.”
November 3rd, 2009 at 2:41 pm
Hyundai more so than KIA will be Fuel Econ Focused, so I guess cutting out the 2.0 Gen is definately not an option.