I read two previews from MotorTrend and Automobile magazine, (if that is what they can be called) about the soon to be released Hyundai Genesis and to be honest, both did very little to quench my curiosity about the ride and handling of the Genesis sedan. Perhaps, this was intentional?
So why bother publishing these bare bone previews? I suspect because it may have something to do with the pent up demand for specific details on Genesis. This has helped Hyundai create a well orchestrated pre-market dribble, dribble, release of non-specific, yet some what specific details, regarding the Genesis, for which it has masterfully hyped quite successfully, as the desire for even more information about this U.S. spec Korean luxury sedan persist.
This impression is made even more self evident because both MT and Autobmile, having realized this, have promised full blown reviews which are already scheduled for their upcoming August issues. This impressed upon me how important the automotive media considers Genesis. Neither preview commented on how well they perceived the Genesis would compare against the new Pontiac G8, current Chrysler 300, New Maxima or Lexus ES350, cars likely to be its main competitive rivals.
However, there were some useful insights that I garnered from these early previews. Namely, the Genesis can hold its own in terms of delivering on the claim of luxury amenities from the Lexus like ride, and the suspension, to the overall fit and finish one equates with a luxury sedan. It also seems to be on par with overall ride and comfort.
I found it amusing that one of the more curious comments came from the Automobilemag reviewer who quibbled dubiously about whether the Lexicon sound system could match or equal the Lexus Mark Levinson’s by boasting, [i]“An optional 500-watt Lexicon stereo might not be the equal of the Mark Levinson’s system offered by Lexus, but it will meet the expectations of all but the pickiest audiophiles, and there’s easy access to the equalizer function.”[/i] Don’t forget the operative word here is [i]“might”[/i] which was most likely provoked by this reviewer’s “wow” realization that “I can’t believe this is a frackin’ Hyundai” deer-in-headlight remark.
As the reviews begin to trickle in on Genesis, I expect to read more of this sort of over-bitten hyperbole from established mainstream media types who have yet to get past their jaded memories of Hyundais from the ‘80s and ‘90s. Perhaps the Genesis will force them to get up to speed on the major transformations that have re-shaped Hyundai both on an engineering and technological scale.
Nothing more to ‘Think About’. Yes, imagine Hyundai.
May 26th, 2008 at 2:27 am
I read two previews from MotorTrend and Automobile magazine, (if that is what they can be called) about the soon to be released Hyundai Genesis and to be honest, both did very little to quench my curiosity about the ride and handling of the Genesis sedan. Perhaps, this was intentional?
So why bother publishing these bare bone previews? I suspect because it may have something to do with the pent up demand for specific details on Genesis. This has helped Hyundai create a well orchestrated pre-market dribble, dribble, release of non-specific, yet some what specific details, regarding the Genesis, for which it has masterfully hyped quite successfully, as the desire for even more information about this U.S. spec Korean luxury sedan persist.
This impression is made even more self evident because both MT and Autobmile, having realized this, have promised full blown reviews which are already scheduled for their upcoming August issues. This impressed upon me how important the automotive media considers Genesis. Neither preview commented on how well they perceived the Genesis would compare against the new Pontiac G8, current Chrysler 300, New Maxima or Lexus ES350, cars likely to be its main competitive rivals.
However, there were some useful insights that I garnered from these early previews. Namely, the Genesis can hold its own in terms of delivering on the claim of luxury amenities from the Lexus like ride, and the suspension, to the overall fit and finish one equates with a luxury sedan. It also seems to be on par with overall ride and comfort.
I found it amusing that one of the more curious comments came from the Automobilemag reviewer who quibbled dubiously about whether the Lexicon sound system could match or equal the Lexus Mark Levinson’s by boasting, [i]“An optional 500-watt Lexicon stereo might not be the equal of the Mark Levinson’s system offered by Lexus, but it will meet the expectations of all but the pickiest audiophiles, and there’s easy access to the equalizer function.”[/i] Don’t forget the operative word here is [i]“might”[/i] which was most likely provoked by this reviewer’s “wow” realization that “I can’t believe this is a frackin’ Hyundai” deer-in-headlight remark.
As the reviews begin to trickle in on Genesis, I expect to read more of this sort of over-bitten hyperbole from established mainstream media types who have yet to get past their jaded memories of Hyundais from the ‘80s and ‘90s. Perhaps the Genesis will force them to get up to speed on the major transformations that have re-shaped Hyundai both on an engineering and technological scale.
Nothing more to ‘Think About’. Yes, imagine Hyundai.