Hyundai Motor America has officially released the sales metrics and early buyer demographics from the launch of the all-new 2013 Santa Fe CUV.
Just last week, the redesigned Hyundai Santa Fe was awarded the prestigious Highest Residual Value for the Midsize Utility Vehicle segment from ALG. What that means is that the car delivers excellent value retention in both off-lease and pre-owned markets.
In addition to that award, the Santa Fe also earned an IIHS Top Safety Pick recommendation and received a 5-star crash rating from the NHTSA.
Some other highlights that were seen in the metrics included a higher demographic Santa Fe buyer, with numbers much improved over the previous model.
Those numbers included an average household income that was 36% better, and a younger buyer age median. The early launch sales metrics revealed a 30 day dealer days-to-turn rate, which is 49% faster than the industry average.
Year over year sales improved by 15% when compared to the previous Santa Fe model.
Michael O’Brien, vice president of corporate and product planning for Hyundai Motor America said that the company was delighted with the crash safety rankings, as well as the higher-demographic results.
He also complimented the dealerships for the brisk pace they are setting on turning the vehicles over. He finished by saying that Hyundai was delighted that the new design and value of the vehicle was attracting an upmarket class of buyer.
Marketing analytics firm Kantar Compete has revealed that the in-market buyer demand for the Santa Fe has increased greatly in the past few months, thanks to the new model.
Santa Fe demand up 67%
To back up that claim, TrueCar had shown that studies on shopper demand reveal that the demand for the Santa Fe is up a staggering 67% when compared to the previous model.
More numbers from Cars.com show that the 30 days-to-turn rate delivered by the Santa Fe is the best in segment by a rather large margin.
The 2013 Hyundai Santa Fe sales have been brisk for the September through November early sales period, and are in fact beating the previous model by almost 15%.
That is not including the soon to be released 3-row Santa Fe. That larger versions made its debut at the Los Angeles Auto Show, and will hit showrooms in the early part of 2013.