More Than 100,000 Hyundai Genesis Sedans Sold In 18 Months
If we have learned anything about Hyundai over the years it’s that they have big dreams that they work tirelessly to make come true.
The writing looked to be on the wall for the Koreans after a disastrous launch in the US back in 1986.
Hyundai never quit, though, and they are now considered a quality brand at an affordable price.
Proof of their success can be seen in the fact that they were one of only three automakers to experience sales growth during the recession.
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More than 100,000 units of Genesis sold in 18 months
They also bucked their value priced trend by introducing the all-new Genesis luxury sedan in 2009.
While other automakers going the luxury route chose to create an upmarket brand, Hyundai decided to keep the Genesis strictly in-house.
Critics thought this was a terrible idea, saying that luxury buyers would never think of shopping in a showroom where Accent’s, Sonata’s, and Santa Fe’s were housed.
Hyundai ignored those critics and followed their original plan.
The Genesis may not have drastically changed the fortunes of Hyundai, but it has been a consistent seller.
The numbers speak for themselves, as over 100,000 units of the second generation model have been sold since it was released in November 2013.
That number was achieved 10 months ahead of the schedule set by the first generation model.
South Koreans accounted for roughly half (52,661 units) of all those sales, with export sales coming in at 53,254 units.
Genesis sales through May 2015
Combined sales of the luxury model through May 2015 are 105,915 units.
The Genesis has been a major hit in North America, as it currently holds down third spot in the US midsize luxury sedan market.
The first generation model was released in 2008 and went on to sell over 250,000 units in a period of 5 years.
The luxury sedan succeeded in introducing the Hyundai brand to an all new type of consumer at home and abroad, and it appears as though it is expanding those horizons with the second generation. The addition of an AWD model should help take it even further.
