Hyundai Sets Full Year Sales Record – December 2012 Figures
Hyundai Motor America enjoyed a record-setting holiday season, selling 59,435 vehicles in December.
That number represents a 17% total sales increase and a 3% retail sales increase over 2011, which was also a record-breaking year.
With retail and total sales combines, Hyundai showed an increase of 9% over 2011 numbers. That is all the more impressive when you consider that fleet sales only accounted for 10% of the total number, an industry low.
Dave Zuchowski, executive vice president of sales, said that the holiday season and consumer confidence help boost sales in December. He also noted that momentum and improved inventory levels also played a major part in the record number of sales.
Hyundai Motor America is now looking forward to another year of sales growth, with seven new or redesign models being released in the coming months. The carmaker is particularly excited about the 7-seat Santa Fe which is due in showrooms in a matter of weeks.
December 2012 sales by Hyundai model
The Sonata and Elantra, both of which are built at the Alabama production plant, were two of the best selling cars in 2012, with both of them setting sales records.
The stylish Hyundai Sonata 4-door sedan sold 230,605 units for a 2% increase, and the Elantra sold 202,034, which was an 8% increase over 2011.
Hybrid sales were also brisk, showing a massive 74% increase over last year. The Veloster coupe had a 276% increase with a best ever 34,863 units sold. The all-new Azera looks like being a sales success, with a 453% sales gain in 2012.
Hyundai Equus, Genesis sales figures
Hyundai has its eye firmly set on the North American International Auto Show, where they will reveal their new design direction for their premium rear-wheel drive models.
The Genesis and Equus premium models both did well in 2012, showing sales growth for the fifth consecutive year.
The Genesis sold 33,973 units in 2012, a 3% increase over the previous year, while the Equus jumped 24% to record 3,972 sales.
Those numbers proved to be annual sales records for both models, with the total sales of 37,945 units placing Hyundai in some pretty esteemed company in the premium category.
Hyundais now has a 6% share in the premium market, which is slightly better than the 5% retail share they hold in the total industry.
John Krafcik, president and CEO, Hyundai Motor America, commented on how the company had finished the year strong in both demand and sales volume. He went on to say that the coming year would be the first full year when US productions plants will be running three full shifts to better meet the demands of the consumer.
That will mean greater availability of the new Hyundai Sonata, 2013 Elantra, and Santa Fe models, which are the most popular Hyundai vehicles in the US.